Alice Euphemia is a stalwart of Australian fashion; an institution, if you will. An immovable force, Alice Euphemia defines the Melbourne retail experience, and moreover, is an important player in shaping the Australian fashion landscape with their fresh take on style and keen eye for emerging designers. Having conquered the physical retail landscape, Alice Euphemia have joined the rest of us online with a new web store that's going to have your credit card begging for mercy.

So wherever you are in Australia, or even the world, Alice Euphemia is now at your fingertips. The Shopgirls have taken a backseat to your mouse, and shopping online has never been more compelling. There's already some amazing stock live in the web store, however Shopgirl has some tricks still up her sleeve, and there's lots more delicious fare still to come, including tasty treats from the likes of vetrans Carly Hunter, Deadly Ponies, Dress Up and new additions Emma Mulholland, Kahlo, Batson and Livia Arena. This week, Alice Euphemia welcomes new pieces from Romance Was Born's "The Oracle" collection featuring prints by Sydney artist Nell.

If the deal wasn't sweet enough already, Shopgirl is offering FREE POSTAGE and a FREE Australis nail polish for all orders over $150 within Australia! So get in there before stock runs out, because Alice Euphemia is known for having the most cutting edge, covetable of wares in Australia.