By Kat George, 01 February 2011
Every time I come home to Melbourne after being away it seems like the GPO has eaten up yet another sartorial delight. Increasingly, the iconic Melbourne building is becoming fat with a plethora of good-enough-to-eat fashion treats, and the latest retailer to be gobbled up by GPO is Sydney’s Anaessia. Established in our northern neighbor city in 2005, Anaessia’s focus is on uniqueness above trends, offering quirky, timeless pieces rather than a set menu of seasonal collections.
The store’s eponymous label favours femininity, which is evident in the exquisite furnishings that adorn the store. Anaesssia designer Sue Vanikiotis is excited by the Melbourne move, and positive about the label’s relationship with this new city. “We believe Anaessia’s rapid expansion is in part due to our non-traditional approach to fashion, and I think Melbourne fashion followers will relate to our unique style,” she says.
So if you’re looking for something different, something girlie, something luxurious, something that transcends trends, then Anaessia is right for you. With a focus on the distinctive styles of the 1920s and the glamour that followed right up through the 60s, Anaessia’s craftsmanship and tailoring is unparalleled, with fabrics sourced exclusively from European mills. Even if it doesn’t sound like your thing it’s worth popping in to check out the grandeur of an elaborate settling nestled among GPO’s beating heart of Melbourne shopping.