By Ingrid Kesa, 04 October 2010
What better time than now to shed winter’s dreary monochromes and embrace all that is sorbet-sweet and ladylike?
The Fleur Wood summer collection conjures images of a decadent Great Gatsby garden party, where macaroons and Pimms are the only edible accompaniments to picture perfect playsuits and flowing dresses. Pretty paisley swimsuits, breezy beachwear and muted maxi’s make for a collection that has us craving lazy Sunday mornings and endless days spent by the sea.
Stepping into any of Fleur Wood’s stand-alone boutiques, it is clear that the lady behind the label wants to transport us to another, other-worldly place. In Fleur Wood’s alternate universe, we are all ballerinas or princesses. The décor (think fairy-lights, porcelain animals and regal velvet chairs) invites us to forget the responsibilities of adulthood and revert to wide-eyed innocence and giggling girlishness. You may even find yourself squealing in sheer delight.
Fleur Wood is inspired by the textiles of India, vintage markets of London and the city of New York. The result? A cultural fusion of fashion that is perfect for a quintessentially Australian summer.
Stores:
Paddington
464 Oxford Street
Paddington NSW Australia
Tel: 02 9380 9511
Chatswood Chase
Shop 014, Level 1
345 Victoria Ave
Chatswood NSW 2067
Tel: 02 9411 4099
Chadstone Shopping Centre
Shop 403, 1341 Dandenong Rd
CHADSTONE VIC 3148
Tel: 03 9568 0459
Melbourne GPO
Shop G08, 350 Bourke St
MELBOURNE VIC 3000
Tel: 03 9662 2677
South Wharf DFO
Shop 12, 20 Convention Centre Place
SOUTH WHARF VIC 3006
Tel: 03 9099 1299