By Kat George, 01 July 2010
Accessories giant Mimco is best known for its distinctive costume jewellery, luxurious leather goods and and cute bits and bobs to adorn hair and body. Now, the much lusted after label is embracing the spirit of the sun (arguably the spirit of Australia, and yet Melbourne's chilly winds are making it hard to remember this country being anything but icy) with a new line of eyewear. With fashion and wearability colliding to create some seriously covetable styles, Mimco's signature glamour meets practicality leads the charge as Melbournites count down the days until the sun beats down upon us once more.
Using 'real' models to showcase the range, Mimco celebrates the beauty in the everyday, the wonderful women around us that keep the cogs clicking over. Modelled by women from Mimco's own head office, the range can be viewed in it's truest form- on 'normal', vibrant women on the streets of Melbourne. Indeed, the photo shoot for the collection took place on the streets of Melbourne, capturing some of the cities most iconic corners.
From heavy framed, boho styles popularised by the likes of Kate Moss and Nicole Ritchie, to vintage style aviators, fly-like Olsen inspired pairs, bejewelled wonders and rock'n'roll style in wayfarer shapes, the Mimco sunglasses range has something to suit everyone. Designed to encapsulate a lifestyle, Mimco now has your accessories covered from your feet (with a recently released range of shoes) to your head, quite literally,