If you’re after fair dinkum, Aussie summer style- no muss no fuss- then Bul is just what you’re looking for. Practical, sexy and easy to wear, Bul is perfect for soaring temperatures, beach side romps and evenings outside with nothing but friends, bbqs and the distant chirping of cicadas. From flowy dresses, softly tailored blazers and printed swimsuits, Bul is a delicate combination of style and comfort.

With a foundation of neutral tones and a spattering of dynamic prints, Bul is reminiscent of all the natural shades of summer- sand, sea and sunset. Fluid silhouettes play easy bedfellows with strategic boning and body hugging elements that give an enviable ease to the Bul girl’s natural beauty. Playful and light, the collection is designed for road tripping down great ocean roads and adventuring by bush land campsites this summer. Indeed, Bul designer Virgina Martin “was inspired by a sun drenched coastline, wind in my hair, seas sprayed skin and the Temper Trap playing on my stereo as I make my way east on a road trip.”

Bul also incorporates accessories with a series of buttery leather totes and sandals that, instead of adding weight to the collection, move to the gentle breeze and diaphanous aesthetic of summer. Relaxed and earthen, Bul’s accessories compliment the clothing in the collection like the sun compliments a clear blue sky- in short, perfectly.