Felicity Ellison is the best thing to happen to Melbourne since they took down the pick up sticks (which were sort of endearing in the way that everyone hated them so much. They were our Times Square, our Tour Eiffel, if you will). I digress: Ellison is the shit, and if you need more proof that me simply saying so (I don't know why you would but whatever, each to their own), all you need to do is take a look at her eponymous label. Barely a baby, Ellison is slaughtering the Australian fashion scene with impeccable style and innovation. There's no doubt about it: Ellison is Australia's new tastemaker, and it might not be long until we lose the brilliant talent to Europe and the USA's fashion powerhouses. The girl can do no wrong.

So while we can still lay claim to the Ellison star and her shining label, you need to get involved. Pick up a piece of Australian fashion history while you can because with stockists like Belinda and Alice Euphemia, Ellison's trajectory is shooting faster than the speed of light into the stratosphere. For Spring / Summer 2011-12, Ellison's aptly entitled collection "Shine On You Crazy Diamond" is all kinds of cool. Steeped in style, Ellison doesn't allow her work to play second fiddle to transient trends but instead defines them. With leather and lace, Ellison shows Stevie Nicks how it's done with modernity and class, Ellison's are wardrobe classics with a little bit of rock'n'roll attitude.