By Kat George, 06 October 2010
Melbourne man Alexi Freeman seems to understand female form in a way that is so unexpected of a man and yet the hallmark of a successful designer. Embracing the femininity of a natural silhouette, Freeman uses soft tailoring, drapery and gossamer light fabrics to celebrate the female body- a voluptuous hip here, an exposed calf there. Feminine and modern, Alexi Freeman is boldly going where few have gone before, bringing all the dark attitude of Melbourne style together with girlish charm.
With an enduring signature look consisting of geometric prints and metallic fabrics, Alexi Freeman holds fast to an electrifyingly bold aesthetic. For summer, forget the soft looks that came down the runway at RAFW. If you want to be an Alexi Freeman woman, you have to take those pastel shades and turn them on their head with lashings of black, dynamic prints and angular accessories.
Must have pieces from the collection include wardrobe favourite, the little black dress. My favourite sits just above the knee, crossing at the front with a patent belt to cinch the waistline. For a bolder look, Grecian gowns in black and gunmetal grey are unavoidable, or for something a bit more demure, I adore the combination of ivory printed skirt with lilac draping top.