Pugnacious George has arrived on the scene – and is making quite a stir. We're talking about Melbourne's recently-launched men's shirting range and online lifestyle guide.

The site was established with the modern gentleman in mind. The guy with discerning taste, good manners and great style. That handsome fellow who enjoys whiskey, vintage watches and a bloody steak from time to time. But of course, it all begins with his shirts...

Designed locally in Melbourne, Pugnacious George shirts are produced in Sri Lanka using the world's finest fabrics from the UK and Italy. The company spent over a year and a half tweaking the perfect gentlemen's slim fit buttondown, and once they had their dress shirt just so, they decided a proper tie was in order. And then boxers for beneath that spiffy get-up. Their focus soon evolved to include a smattering of wardrobe and lifestyle essentials from around the world – specialist products selected for exceptional craftsmanship and style, from Otto Espresso Makers (the Rolls of stove top coffee machines) to one-of-a-kind industrial chic table lighting.

Check out pugnaciousgeorge.com to peep the goods they're currently peddling. Their international returns policy guarantees that if customers are not completely satisfied with any product, a replacement or refund is offered free of charge. In other words, they’re kind of obsessed with making sure that you're pleased. Plus PG serves up the latest and greatest from sartorially-minded people and places around the world – the smart, stylish stuff today's man should know. So whether it’s a houndstooth tie or news of the latest small batch bourbon you’re after, get thee acquainted with Pugnacious George.